Genesis - The most exciting NEW car brand to hit the UK market?

What is Genesis?

Genesis became a standalone luxury brand in 2015, even though the nameplate was formerly used on a lot of parent company Hyundai’s flagship executive saloons. 

A few of those Hyundai Genesis saloons were introduced to the United Kingdom shortly before the brand released in its own right. But, with thirsty 3.8-litre V6 engines and a £48,000 price tag, they had been a hard sell for Hyundai.

However, now as a premium brand in its own right, alongside its hassle-free sales approach and its fresh product line-up, the new brand is confident it is able to rival Europe’s established premium manufacturers.

Genesis will focus on customer service, promoting its cars online and in physical retail spaces. However, these won’t be traditional dealers.

Instead of simply being a space where new cars are stored, the retail sites will focus on a more experiential-led approach. They’ll be called “Genesis Studios,” with centres planned for London, Munich and Zurich.

Customers will be appointed a Genesis Personal Assistant as a part of the buying and ownership process, all of which will be recruited from the luxury hospitality and retail sectors rather than a conventional automotive background, highlighting the focus on customer service.

“It is our mission to offer so much more than just great products,” stated Dominique Boesch, Managing Director for Genesis Motor Europe, adding: “We know that customers today crave experiences, and the onus is on us as a premium luxury brand to deliver a service which provides both convenience and exceptional hospitality to our customers. That is how we will stand apart.”

The goal of Genesis’s new set-up is to supply a smooth buying journey to clients under the banner of “we come to you”. Deliveries will be direct to the customer, while cars will be collected from and returned to Genesis owners for routine servicing so they’ll never have to go to a dealer again.

Global Head of Genesis Brand, Jaehoon (Jay) Chang, stated: “Over the past 5 years, our customers around the world have come to recognise our commitment to exceptional design, product quality and an authentic and mindful brand experience throughout the entire ownership journey.

“We believe now is the right time for the next chapter in our brand history. We are excited to bring our brand identity and distinct luxury vehicles to Europe.”

Models currently available to order in the UK:

Genesis G70 Saloon - Available with a Petrol or Diesel engine - CLICK HERE for lease deals

Genesis G70 Shooting Brake - Available with a Petrol or Diesel engine - CLICK HERE for lease deals

Genesis G80 Saloon - Available with a Petrol engine or Electric motor - CLICK HERE for lease deals

Genesis GV60 Estate - Available with an Electric motor - CLICK HERE for lease deals

Genesis GV70 Estate - Available with a Petrol or Diesel engine - CLICK HERE for lease deals

Genesis GV80 Estate - Available with a Petrol or Diesel engine - CLICK HERE for lease deals